James Samuel-CampsLead Product DesignerJSC
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James Samuel-CampsLead Product Designer
  • Work
  • About
  • Writing
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Writing

Thoughts, ideas and musings.

27 Oct 2026

Cheap AI building is creating a big ball of mud

Building software with AI is cheap, but owning it isn't, and the result is often a big ball of mud.

Tags: AI / Information architecture

20 Oct 2026

If a job's worth doing, it's worth doing well

Fast shipping is no substitute for knowing what to build, and a set research process is worth the red tape.

Tags: Research / Operations

13 Oct 2026

I’d rather talk to two people than test with ten

Why most unmoderated usability testing has become a box-ticking exercise, and what to do instead.

Tags: Research / Usability testing

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