This, the second edition of the magazine that I designed, was unfortunately not printed – the previous version had been and the costs involved were too prohibitive to continue. Instead, this edition was available online, viewable in a ‘magazine’ format through Issuu and also as a PDF download.
Of all the work I have done, this project was easily one of my favourites. With everyone else busy working on trendbook content I was given freedom to design the magazine as I saw fit – all 200 pages of it. I took strong influence from fashion and lifestyle publications such as Esquire and Arena for layout and took the opportunity to fully explore a variety of typographic styles, particularly in the headlines of the main features.