The company had recently undergone a 'soft rebrand' and were looking to update their digital presence to reflect the new corporate branding.
This brief was great to work on - working in-house with the team, I managed to put together a cohesive look-and-feel for the company that was corporate enough to reflect the industry and the pedigree of ClearviewIP, but also stylish and human enough to be unique.
In terms of budget, the scope for design was pretty tight, so we created a modular solution that 're-used' as many elements across pages as possible. After some thought we managed to narrow the elements down to just a handful - once we had designed four of the pages, the remaining pages could be constructed using existing information. This was a much more efficient and cost-saving way to design, as well as enhancing usability through familiarity with the design patterns.